About Us

Who We Are

ASSI History

Serving our Communities since 1994:

Accident Support Services International Ltd (ASSI). is the private enterprise element of a partnership between Police, Insurance Companies and private enterprise. The company is the operator of several Collision Reporting Centers and the creator of a Microsoft Award Winning Collision Records Management Solution CROMS. ASSI has been providing professional collision management solutions since 1994.

The objectives of our Collision Reporting Centers:

  • Providing superior customer service to the Public.
  • Providing cost containment measures for the Police and Insurance Industries.
  • Improve road safety and create safer communities.
  • Prevent and detect insurance fraud.

The objectives for our Collision Records Management Solution:

  • Provide our clients with a state of the art collision management solution.
  • Increase the availability of information.
  • Improve road safety and create safer communities.
The way that collisions were investigated was forever changed, in October 1994 with the grand opening of Accident Support Services International Ltd (ASSI) first Collision Reporting Center (CRC) located in Toronto, Ontario.

In 1992, police services throughout Ontario realized that it had become unfeasible to send police to investigate every property damage collision. Citizens were waiting for hours at the side of the road for collision reports, causing congestion and a visual distraction, leading to an increase in secondary collisions. The Government had given police services approval to no longer investigate property damage collisions. At the same time, Insurance Fraud was on the rise and would have been augmented with no verification that a collision had taken place. The Insurance Industry was alarmed by this and predicted that insurance fraud would run rampant with no police involvement or proof that a collision had even occurred. The Insurers lobbied diligently for an alternative solution.

Steve Sanderson, founder and President of Accident Support Services International Ltd. was from the automotive industry and was aware of the problems insurers would experience without collision reports as well as the challenges police and government would face without the statistics for road safety. Mr. Sanderson worked with the Ministry of Transportation, police, and insurers to come up with a solution. The answer was a centralized facility to report collisions to both the police and insurance, assisted by customer service personnel.

Within one year after the pilot project began, one CRC turned into three. The results of the first year that the initial three CRCs were in operation allowed for $5 million dollars in officer time and associated costs to be reallocated to other higher priorities. It was realized that there was no returning to the old system of officers investigating every property damage collision.

Collision statistics were preserved for all stakeholders, and a proven solution for alternative collision reporting was established.

Supporting Insurance Members

Our Professional Staff

ASSI History

Steve Sanderson, President

Steve Sanderson is President and Founder of Accident Support Services International Ltd., which operates Collision Reporting Centers (CRCs) in partnership with Police and the Insurance industry. Starting with a single Reporting center in 1994, Steve has successfully developed the organization to cover 53 Police Jurisdictions, including 32 Collision Reporting centers in Ontario and Alberta. The Accident Support Services model for Collision Reporting centers is the benchmark for CRCs throughout North America.

Steve is also the visionary behind CROMS, the Microsoft and Insurance-canada Award Winning "Collision Reporting & Occurrence Management System."

Mr. Sanderson makes customer service and satisfaction a priority, ensuring efficient and effective management utilizing the age-old principles of honesty, integrity, attention to detail and hard work.

Mr. Sanderson has been awarded the Queen Elizabeth II Diamond Jubilee Medal presented by the Governor General of Canada for contributions to Canadian society. He participates in a number of Police and Insurance Associations.

ASSI History

Lynn Hemingway, Vice President, Operations

Lynn is a graduate of Mohawk College where she completed her Graphic Design Degree. Over the years Lynn has held many managerial positions prior to joining ASSI and was responsible for hiring and training of retail teams for branches opening across Ontario. In many of her positions Lynn was a primary trainer of employees, involved in process review and policy implementation. She has worked in the Fraud Prevention Industry and the banking industry in partnership with law enforcement.

Since joining ASSI in August of 2003, Lynn has managed the Brantford, North York and London Collision Reporting Centers (CRC). She has also served as our South Western Ontario District manager, responsible for 14 CRCs. Lynn has been involved in the day to day operations, staffing and training. This experience has allowed her the opportunity to learn all aspects of the company from the ground up.

ASSI History

Ivan Tymko, Finance Controller

Joining ASSIL Management team in 2020 as Controller, Ivan brings with him over 20 years of experience in accounting and finance across a broad range of industries including media, manufacturing, and auto-collision. As a manager, he is keen on ingraining effective communication and efficient procedures across all the full scope of financial management.

In addition to bringing a robust analytical and financial skillset in routine accounting, forecasting, and strategic planning, Ivan is a dependable and approachable leader who is readily adaptable to new opportunities.

Ivan is fluent in 3 languages: English, Russian, and Ukrainian and he holds a Bachelor of Commerce from Ryerson University.

ASSI History

Fernando Vitorino BSc, MMSc, ITIL, PMP, PSM, Director of Information Technology

As the Director of IT, Fernando Vitorino oversees all aspects of information technology activities at Accident Support Services International Ltd. Fernando and his team are responsible for the development of propriety online applications, business intelligence analytics and information security critical for the success of Accident Support Services International Ltd.

Fernando has 18 years of experience in information technology developing and managing business solutions. Prior to joining ASSI, Fernando has held senior positions at Infor and Kodiak Group Holdings Inc. where he was responsible for application development, information systems management and systems architecture.

Fernando has received a Master’s degree in Management Sciences from the University of Waterloo as well as his ITIL, PMP and PSM certifications.

ASSI History

Victoria Ruffolo, Human Resources Manager

Victoria has been with Accident Support Services Ltd. since 2014, where she started out as a University Student working seasonally as an Office Support staff. In 2018, Victoria joined our Head Office team full-time as an Administrative Assistant. Victoria was promoted to Human Resources Manager in March of 2020. Victoria graduated with Distinction from the University of Guelph in 2018 earning a Honours Bachelor of Arts degree, and a Certificate in Business. Currently, Victoria is attending York University, working towards her CHRP designation.

ASSI History

Natasha Noseworthy, Manager of Insurance Programs

Natasha will liaise with our insurance partners as well as police administration across Canada in ensuring the efficient delivery of the Collision Reporting Center (CRC) programs, along with the rollout of our award winning First Notice of Loss (FNOL) through our Collision Reporting and Occurrence Management System (CROMS). She brings over 20 years of experience in the Insurance Industry as an accomplished leader, working at various levels for major Insurers throughout the GTA area.

A former member of the Canadian Insurance Claims Managers’ Association (CICMA) of Ontario, she currently sits on the Board of CASIU (Canadian Association Special Investigations Unit. Natasha helped develop an AB and BI Litigation mentorship program, and was responsible for the training and the overall development of Claims Adjusters. As a Litigation Specialist, Natasha managed FSCO meditations, private mediations, arbitrations and litigation proceedings.

ASSI History

Jacqueline Massi, Jacqueline Massi, Manager of Operations, BCOMM, RSP

Jacqueline Massi is a graduate of Dalhousie University, where she completed a Bachelor of Commerce Cooperative Program, with a Major in International Business. She also attended Queens University’s International Study Center in Sussex, UK. Since joining ASSI in 2007, Jacqueline has served in a training and marketing capacity before being promoted to Manager of Operations for North East Ontario. Over the years, she has been responsible for up to 18 of our Collision Reporting Centres, reporting directly to her. Today, as Manager of Operations, Jacqueline is responsible for the continuing the success of the Toronto and Durham Region CRCs and facilitating the setup of new collision reporting centres in Canada and the United States developing policies, procedures, and training programs. Jacqueline has worked with the police services on Analytics and Road Safety initiatives and obtained her Road Safety Professional certification in 2018.

ASSI History

Gianna Sanfelice, District Manager for the Highway 401-corridor

Gianna Sanfelice is our District Manager of Centres for the Highway 401-corridor (828 kilometers) including Cornwall, Kingston, Belleville, Peterborough, Kawartha Lakes, Guelph, Chatham Kent, Woodstock, London and Sarnia and Waterloo/Cambridge.

Gianna has a wealth of management experience from various corporations, where she was in charge of teams of up to 50 people. She specializes in process review, policy implementation, coaching and employee training.

A graduate in business administration, Gianna is fluent in 3 languages, German, Italian and English and has completed a Sigma Green Belt and ISO 2001 certificate.

ASSI History

Ashley Kendall, Business Service Representative

Ashley joined Accident Support Services International Ltd. in 2011, starting as a Counselor at the North York Collision Reporting Centre. From her work on our front lines, assisting drivers to complete their motor vehicle accident reports, Ashley has expert knowledge of our Collision Reporting Centres and Collision Reporting and Occurrence Management System (CROMS) programs, and a keen understanding of the policy holder experience in the hours immediately following their collision. In the summer of 2015, Ashley transitioned to our Head Office team. In her new role as Business Service Representative, Ashley is working towards building stronger relationships with our insurance partners. Using her ASSI experience and understanding of the insurance industry, she is responsible for communication and education on the opportunities provided through our CRC and CROMS programs. Training seminars are the most effective way to relay this information and Ashley customizes the training sessions to fit the specific needs of the user group. Ashley is a graduate of Seneca College, with her Business Marketing Degree and is currently working towards her Chartered Insurance Professional designation.